BACKGROUND
LoanAtLast is an online lender that provides small-dollar loans to people across the United States. Having worked in this industry for many years, LoanAtLast’s CEO asked Vanover Marketing to develop a logo that would stand out among its competitors and communicate what LoanAtLast offers.
RESULT
Over the course of the project, the Vanover Marketing team created over 20 different logo designs for the LoanAtLast team. The logo design chosen employs hues of blue not typically used in this industry, which gives LoanAtLast a professional, stand-out look that not only helps differentiate the brand among competitors, but also communicates honesty and trustworthiness.
Final Logo Design
