BACKGROUND
Having just received some serious funding, startup Lifestyle Rewired needed to hit the ground running including a new, professional logo, business cards, and stationary. Lifestyle Rewired offers different programs and proprietary tools that help people track their lifestyle choices and how those choices impact brain health. The company is founded in science, but has a playful, fun approach to how they communicate with clients through teaching and tracking.
RESULT
By using two different font styles and contrasting colors, the final chosen logo perfectly merges two often unrelated terms – “science” and “fun.” The stationary and business cards also reflect this freehand look and were designed to match an existing document guide provided to Lifestyle Rewired clients.
Final Logo Design
