BACKGROUND
Having a basic non-responsive website since the early 2000’s, the team at Children’s Autism Center knew it was time for an upgrade. They chose Vanover Marketing to create a professional, but fun website with optimized content in order to drive organic search traffic. Another important aspect of the site was to create an easy-to-use photo tour of their center.
RESULT
After determining over 500 top key search phrases for the Center, the Vanover Marketing team developed a keyword analysis to help guide the site’s structure and content and subsequently drive organic traffic. We then used creative elements and fonts to develop a website design that’s professional with a child-like flair. The new website is built on a Content Management System (CMS), allowing team members to edit the site any time 24/7 without help from a web developer. Complete with a photo tour of the center and the ability to create and display events at the center, the website is a perfect fit to prompt parents to schedule a tour and visit the Center in person.
