BACKGROUND
Ophthalmologist and owner of Eye Clinic of Austin, Thomas Henderson, M.D. had a big goal in mind when he first came to Vanover Marketing – to obtain 1,000 likes on Eye Clinic of Austin’s Facebook page. Likes are not the only important aspect of social growth, but a larger audience definitely can’t hurt. Dr. Henderson also wanted to ensure his online reputation was being managed on a daily basis by responding to online reviews and addressing patient service issues.
RESULT
While creating unique messaging for each social channel, the Vanover Marketing team developed two social media marketing campaigns to drive likes, overall reach, and traffic to Eye Clinic of Austin’s website. These two campaigns not only drove quality traffic to their website, but also increased their number of Facebook likes from just over 100 likes to over 1,500 likes. Eye Clinic of Austin online reviews are also managed 24/7 giving patients another communication channel and Dr. Henderson’s team helpful feedback.
